Choumicha and Dari
Choumicha, a key reference in Moroccan cuisine and one of the most beloved figures in the Maghreb is DARI exclusive partner since 2010.
Beyond promotion of DARI products, Choumicha contributes to research and development projects of DARI, particularly for developing new products adapted to new consumer trends.
“It is with great pride that I accepted this partnership with DARI who is a corporate citizenship, 100% Moroccan and which vehicles to Morocco and abroad, a strong and great image to our country. The exceptional quality and availability of their products have naturally brought me closer to DARI, and it isn't a secret, my favorite meal is Couscous, so that explains it all!” Choumicha
- Great ideas for your recipes
Example of marketing actions with Choumicha
DARI @ SMAP Paris with Choumicha
Moroccan week with Choumicha in Paris
DARI Pasta Party - Nessma TV
2019 TV Advertisement Dari Pasta with Choumicha
2018 TV Advertisement Dari Couscous with Choumicha
TV Advertisement Dari Pasta with Choumicha
